Team Strategic Plan

Group Strategic Plan * Core Values: * Loyalty †remain focused on the team’s plan. * Respect †Treat others as you would wish to be dealt with * Selfless Service †Put the wellbeing of the group and class above yourself * Integrity †Do what is correct, in any event, when nobody is viewing * Personal Courage †Do the hard directly over the simple wrong * Operating Guidelines: * Zero resilience for any part who will not add to the achievement of the group. * All colleagues are required to follow the Texas A&M-commerce’s code of behaviors. * We will counsel each other before taking any choices. * SWOT Analysis: Internal Strengths-* Teamwork centered * Well adjusted instructive establishment * Diversity * Quantitative examination * Writing abilities * Internal Weaknesses-* 75% of individuals are first semester graduate understudies. * Ineffectiveness in correspondence since English is the second language for 75% of individuals. * None of the colleag ues know about APA style. * External Opportunities-* Easy access to data about Strategic Management (course book and library). * Abilities to investigate online required data. * Aptitudes to request help to our great accomplished educator and at the Texas A&M-trade library. Outer Threats-* Geographic separation * Limited chance to accomplish this task. * The elevated requirements of our instructor won't permit us to introduce a poor archived key arrangement. * Mission: (Who, what, when, where, why) This group was composed to upgrade the aggregate taking in understanding and draw from the assorted foundations of its colleagues so as to effectively finish all MGT 591 course necessities to the best expectations . * Vision: (What we need to be): we will present to this class a key arrangement on the tended to subject: The likely Impact of Compassionate Leaders on Performance Excellence Initiatives. Objectives: (Must be Specific, Measurable) * Broad Goals-compose an exploration paper on the likely Impact of Compassionate Leaders on Performance Excellence Initiatives. * Specific Goals-* 1-Submit the group key arrangement prior to 11:30p. m. CST on 9/8. * 2-Submit the group Research Paper whenever before 11:30p. m. CST on 10/27 * Strategy: (The arrangement of how and when to Achieve the Goals and Objectives. Who will do what, when) * Strategy Formulation-so as to be completely on time with the timetable, we will utilize all wellsprings of correspondence accessible, for example, online talk, messages, telephones, and up close and personal intercourse. System Implementation-* First day of meeting: we will become acquainted with each colleague, pick a point, and conceptualizing on the most ideal approaches to complete this task on schedule. * Second day of meeting: first we will set a fix and nitty gritty calendar. At that point, we will found a shared conviction on whether to dole out each colleague with a particular part to explore on, or to investigate the theme overall. * From then on until the last day: we will make a point to help each other remain on time. * Critical Success Factors: (Only a few): * All colleagues must do careful exploration on the subject. It is basic to submit on an ideal opportunity to maintain a strategic distance from punishments. * Effective correspondence among colleagues. * Distinctive Competencies: (Different than Core esteems, yet in accordance with them): the wellspring of our upper hand originates from our assorted foundations. Every single one of us has an alternate culture, which empowers us to give a cooperative energy advantageous to this examination paper. * Measurements and Feedback: this area will be utilize every single day to stay away from any misconception. Whenever, we will tell each other what we think ought to be finished.

Psychological Criticism Essays - Psychology, Psychoanalysis

Mental Criticism Mental analysis truly brings the characters you're finding out about to life. At the point when an activity done by a characters is clarified mentally, that maybe they had curbed wants, or that it's because of excruciating recollections which reflected them to be who they are presently. It becomes as close to genuine as it could get. Since an individual is molded into what their identity is presently by past encounters. Sigmund Freud likewise thought something very similar. Sigmund Freud, Carl Jung and some others (The supporters of Sigmund Freud) accepted that for writing to be acceptable there are sure desires for it. Those desires were for writing to honestly reflect and show the truth we live in and life. He felt that the composed issue in writing such as dreams and activities done by characters were w impression of the creator's thinking process and stifled wants. The examination of Oedipus is an extraordinary model, it shows a great deal of understanding about the human psyche. To utilize this hypothesis you have to show how the writing piece influences the peruser's psyche, the thinking process about the essayist himself, and to have the option to apply the cutting edge experiences into anecdotal characters, all in your work. The young lady on the train investigation The young lady on the train is a tale about Rachel, a lady that takes the train ordinarily to and from work. As she passes by regular she sees these couple who live close to the train tracks, and she feels like they are the ideal couple. She loves them so much that she even names them. At that point something happens that makes a huge difference, and allows her be a piece of their lives. The story truly centers around Rachel's dysfunctional behaviors and individual issues, for example, gloom, a sleeping disorder and a drinking issue. The creator gabs about Rachel's past encounters, she accentuates the way that Rachel has gives a great deal. She likewise remembers nitty gritty sexual scenes for the story to an extreme, here and there, much more than required. With those two focuses: Sexual scenes and drinking issues. I can't resist the urge to imagine that the creator herself tends to drink too much eventually in her life; she likewise has smothered sexual wants that she attempts to communicate by composing. The creator additionally dives deep into every character mindset. She shows how each and everybody of them has gotten to this point in the book. How they developed and changed even behind what we as peruser's were perusing.

Transgender Books For Fans of Transparent

Transgender Books For Fans of Transparent Earlier this month, the comedy TV series Transparent picked up two awards at the Golden Globes. The series follows a family after their father tells them that she is actually a transgender woman. A show such as this, with positive representation of transgender people, receiving this recognition is good news to those of us who wish to see more such representation both in books, and on screen. If you have been watching Transparent and wish to read more about being transgender, or if you were already interested in reading more diversely in this field, or if you are transgender or non-binary gender searching for more representation or information:  here are some books to read that will hopefully be helpful. Goblinheart by Brett Axel is a beautiful picture book suitable for all ages. This allegorical fairy tale uses “fairy” and “goblin” instead of “female” and “male.” In it, a child who is expected to grow up a fairy realizes that they are really meant to be a goblin. Their tribe learn to accept them as a goblin, and help them to make the necessary physical transitions. Great for helping to explain transgender concepts to young children. She’s Not There: A Life In Two Genders and Stuck In The Middle With You: A Memoir Of Parenting In Three Genders are two memoirs by Jennifer Finney Boylan. She’s Not There tells Jennifer Finney Boylan’s story of transition as transgender woman, including what she learned along the way about gender roles, gender identities, changing relationships, and so on. Stuck In The Middle With You looks at parenting as a transgender person, and what it can look like to move from being a father to a mother, or non binary parent. Gender Failure is a collaboration between writers and performers Ivan E. Coyote and Rae Spoon. The book explores their personal experiences of failing to fit into the gender binary through essays, lyrics, and images, and reveals the shortcomings of our social expectation of gender binary. Transposes by Dylan Edwards is a graphic novel telling six true stories of queer transgender men. These comics help to explore the difference between gender and sexuality, and what it means to be a man. Stone Butch Blues is Leslie Feinberg’s novel about the exploration and transition of gender. The novel follows the journey of a young masculine woman, coming out as a butch lesbian in the pre-Stonewall days of the 1960’s. Leslie Feinberg was a prominent transgender activist, and her powerful non fiction works include Transgender Warriors: Making History From Joan Of Arc To Dennis Rodman and Trans Liberation: Beyond Pink And Blue Queer And Trans Artists Of Color: Stories Of Some Of Our Lives contains interviews by Nia King of sixteen queer and trans people of colour. The stories told delve into the relationships between queerness, gender, race, and art, and between success and survival. Boys: An Anthology is an anthology of essays collected by Zach Stafford. Each essay, written by gay, queer, and trans men from around the world, allows a personal glimpse into the diverse stories and lives of these men. Trans-gendered: Theology, Ministry, And Communities Of Faith by Justin Edward Tanis, himself a transgender clergy person, explores gender, community, God, and Christianity from the perspective experienced by transgender people. ____________________ Like chattin up other readers and keeping track of your books on Goodreads? So do we! Come give us a follow.

The 6 dimensions of Religion - 2472 Words

1. Ninian Smart has established 6 dimensions or structures in a way to find a common ground between all world religions. These are classified into the thought, mind, dimensions which are the experiential, mythical, and doctrinal dimension, and then the multi-sensory dimensions which are the ritual, ethical and social dimensions. The experiential dimension is the religious experience. People come to know their religion, their God or the ultimate reality through experience. According to Smart, there are different types of religious experience. The numinous experience is having God or the subject as holy and very other than our human condition. On the other side, the mystical experience is having the subject be inside the object, the inner†¦show more content†¦It can also be internal expression which is done very much in Buddhism and Hinduism with meditation and personal connection with the Buddha, and the separation from the earth to find the ultimate truth. The Ethical dimension is mainly about the customs and morals in a religion. Religion has a way of telling its people how to live a good life to attain the ultimate goal. Ethics is shaped by customs and cultures but there are some common ethical problems and responses that are common in the world. Religious ethics are actions towards the God or ultimate reality which accepts moral truth. In the view of economic justice and the critique of materialism each religion may have their own ethics. Buddhism and Christianity find a middle way between what is needed and what is enough with what one should have. The Muslims say that what is equitable is not equal and Hinduism says everything is due to karma. Buddhism states that wealth is not the answer and one should find a mid-way between self indulgence and self devotion. Daoism says to go with the how and the restraints. The Social dimension deals with society and to what extent religion reflects or creates society. 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Christopher Smith And Christopher Mccandless - 1295 Words

From the 1830’s to the 1860’s, a group of idealistic philosophers known as the American Transcendentalists spread their new and unique beliefs across the nation. Some well-known influential thinkers such as Ralph Waldo Emerson, Henry David Thoreau, Margaret Fuller, and many others introduced the philosophical social movement that established due to rationalist thoughts. These thinkers focused on being one with nature and the divine. After these ideas flourished in the mid-1800’s, individuals from the 20th and 21st century such as Christopher Smith and Christopher McCandless have also taken part of the Transcendentalist ideas. However, transcendentalist ideas seem to backfire than succeed in these modern day cases. Christopher Smith was just another a man living in Colorado when he decided one summer day to participate in what is known as the Tiny House Movement. The Tiny House movement is a modern day movement where people downsize the living space in which they reside. Christopher Smith decided to document his journey on film throughout his participation in this movement as he built his new â€Å"tiny† home from scratch to about the size of an average parking lot spot. He begins his documentary Tiny with a quote by Henry David Thoreau from the book Walden: â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.† With thisShow MoreRelatedHenry David Thoreau s On Living The Good Life1537 Words   |  7 PagesThoreau s other philosophical precepts. In April of 1992 a recent graduate of Emory University named Christopher McCandless, set into the Alaskan wilderness, far away from civilization, to practice an extreme example of economy. It can be said that within the fateful story of McCandless and the philosophy of Thoreau certain parallels can be highlighted. However, it is quite clear that McCandless took Thoreau’s social experiment to an extreme and lost sight of a practical application of his transcendentalistRead MoreThe Authors Biases in Into the Wild and In Cold Blood1062 Words   |  5 Pagessituation. In both Into the Wild and In Cold Blood, the authors form distinct opinions about their main characters and believe family structure heavily influenced their future. Truman Capote forms a close relationship with convicted murderer, Perry Smith, and allows his own personal perception of Perry to influence his story. Capote repeatedly puts emphasis on the fact that Perry comes from a troubled background and portrays him as a victim rather than a murderer. Perry confesses to a night he â€Å"remembersRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesMann (1924). Pather Panchali, by Bibhutibhushan Bandopadhyay (1929)[29] Gone with the Wind, by Margaret Mitchell (1936) Their Eyes Were Watching God by Zora Neale Hurston (1936) Native Son by Richard Wright (1940) A Tree Grows in Brooklyn by Betty Smith (1943) The Green Years by A. J. Cronin (1944) The Catcher in the Rye, by J. D. Salinger (1951)[30] The Voyage of the Dawn Treader (for plot character Eustace Scrubb) by C. S. Lewis (1952) Invisible Man by Ralph Ellison (1952) In the Castle of My Skin

The Benefits Of Having Children Attend Pre School Education Essay Free Essays

string(96) " designed to better the kids ‘s preparedness for school and better their accomplishments\." Abstraction This study covers the benefit of directing kids to pre-school before kindergarten. Literature reappraisal is used to research the research bing in this field. It will assist us to understand what consequence pre-school has on kids. We will write a custom essay sample on The Benefits Of Having Children Attend Pre School Education Essay or any similar topic only for you Order Now Such plans are besides discussed in the paper which is carry oning developing for kindergartners for their development. This paper non merely covers that academic facet but besides sheds visible radiation on the benefits preschool instruction has on societal and emotional facets of kids ‘s life. After roll uping this information, it will be collaborated with the findings of this research paper utilizing different research technique. In the terminal, the paper will be concluded along with some suggestions. Introduction In this competitory universe it is really of import to develop the kids in such a manner that they are non left buttocks. Survey shows that with pre-school preparation, kids show much developed accomplishments of larning when they enter kindergarten. If a kid is being read to at place, visits museums, learns how to play a game and reads along person so it is more likely that his/her learning abilities are polished and ready for kindergarten ( Stube A ; Patrick, 2010 ) . Pre-school is a planned plan for kids before they start their formal instruction. It deals with the larning ability of a kid. Children are trained in such a manner that their acquisition abilities are enhanced. Specified techniques are used to better the linguistic communication accomplishments and analytical accomplishments. it besides has a positive consequence on the behavioural facet of a kid ‘s personality. Bridges ( 2008 ) found out from the research that affecting parents is really critical for the success of pre-school preparation. Besides, engagement of community can be really critical in the achievement of a successful preschool preparation centre. Margetts ( 2007 ) likewise says that in a multicultural community, parents and community itself plays a really of import function. This research besides highlights diverse methods of implementing preschool plans in Australia and United States of America or any other diverse state. It I believed that a cosmopolitan pre-school system can profit everyone and supply equal chance to every pupil. But Bridges ( 2008 ) argues that it is a waste of resources because households who can non afford will non hold full entree and unless it is designed to the ace quality it will ensue in a catastrophe. Teachers play a critical function in the development of a pre-school kid. It is indispensable to understand the civilization, background and imposts of the kid. Training of the instructor is really indispensable. Not everyone can manage pre-school kids. They need to be taught in a certain manner so it has the greatest consequence on the development of the kid. Children should besides be encouraged to inquire as many inquiries as possible. It increases their cognitive accomplishments ( Persky A ; Golubchick, 1991 ) . There are institutes every bit good as place attention can be considered a portion of pre-school preparation. The things that the kid surveies at the age of three signifier the footing of his/her academic life in the coming old ages. However, every kid does non acquire equal pre-school preparation. Therefore, consequences in different cognitive abilities sing instruction. Pre-school instruction besides helps the parents to find any learning disablements that might be and can extinguish the opportunities of traveling to particular instruction by effectual pre-school instruction. This paper focuses on such benefits pre-school preparation has on the kids before they join kindergarten. Literature Review Childs who attend pre-school show higher math accomplishments, linguistic communication accomplishments and have less behavioural job ( Bridges, 2008 ) . Bridges ( 2008 ) besides indicate that non all kids have entree to the pre-school and pre-kindergarten plan. However, she argues that pre-school instruction is non a valid tool to mensurate the academic accomplishments made subsequently in life. The researches before failed to see the engagement of parents in the pre-school preparation. Research shows that pre-school is a sound investing non merely in footings of kids ‘s development but besides academically, socially and economically. Early instruction non merely develops the accomplishments but besides heighten the ability to score good, less keeping of classs and fewer opportunities of arrangement in a particular instruction plan. Besides, research show that thee kids have less inclination to make condemnable or justness jobs ( Barnett A ; Hustedt, 2003 ) . There was a great statement among authorities and parents about preschool instruction. Parents were of the position that kids should be taught at place instead than preschool institutes by authorities. The function of authorities should be to cut down the revenue enhancement for parents and leave the pre-kindergarten preparation to the parents. These plans can be expensive. However there is a demand for these establishments that should supply preschool instruction to every kid by inventing a plan which is cost effectual and provides high quality ( Bracey A ; Stellar, 2003 ) . The survey shows that the kids who get preschool instruction have much developed cognitive and societal accomplishments. The research was conducted on kids with different backgrounds, cultural groups and had different native linguistic communications. Even so, the consequences showed that the kids with pre-kindergarten instruction showed a batch of added accomplishments, they were more confident and had speedy ability to larn different things ( Gormley, Gayer, Phillips, A ; Dawson, 2005 ) . Anderson, et. all ( 2003 ) stated that the most of import accomplishments required for kids to develop in early age are knowledge, acknowledging dealingss, self-regulation and develop specific accomplishments. Early instruction consequences in developed social-emotional operation of the kids. They besides said that it is indispensable or the preschool plans to advance the societal accomplishments. When kids get societal competences in early age it enables them to lend more in societal service and besides improves their relationship with parents. However, there is no grounds of such plans demoing betterment in wellness of the kids. ReadinessA andA EarlyA Activities forA ChildrenA fromA theA Heart ( REACH ) is a plan designed to better the kids ‘s preparedness for school and better their accomplishments. You read "The Benefits Of Having Children Attend Pre School Education Essay" in category "Essay examples" It is a measure taken by California State University along with Long Bea chA UnifiedA SchoolA to heighten the social-emotional province of kids along with more developed literacy. This is an illustration of how much these types of plans are of import and good that good organisations are willing to put in them so that the kids of their society can profit ( Stanley, 2004 ) . All three and four twelvemonth kids are entitled to free instruction in England. The survey shows that the kids of age three are more suited for preschool instruction. They learn more rapidly about understanding the universe and its physical existences. After three old ages, there is a negative consequence on the learning ability of communicating, linguistic communication, mathematics and creativeness ( Hopkin, Stokes, A ; Wilkinson, 2009 ) . Another research shows that 91 % of kids can be identified as good or hapless reader if they had preschool preparation. The variables used to mensurate the ability to read were memory of retrieving letters and sentences, velocity of calling an object and orthographic trial ( Badian, 1994 ) . One of the major grounds against the development of preschools in United States is the thought that these types of schools or institutes would merely picture that the households have failed to raise and develop their kid ‘s personality ( Bracey A ; Stellar, 2003 ) . Government did non bring forth high quality day-care centre due to this opposition to authorities ‘s enterprise which in return solidifies the belief of parents that preschool institutes provide low-quality of attention. Therefore merely in-between and upper category households can take advantage of the private plans offered by different organisations ( Bracey A ; Stellar, 2003 ) . Teachers are the most of import facet of preschool preparation. It is indispensable for them to understand the civilization, linguistic communication, background and imposts of the kid. Training of the instructor is really indispensable for the development of every kid in the plan. Children need to be taught in a certain manner with specific tools and techniques. Teachers need to do themself available for every kid and go to their inquiries. Children should besides be encouraged to inquire as many inquiries as possible. It increases their cognitive accomplishments ( Persky A ; Golubchick, 1991 ) . Apart for trained instructors, environment of the schoolroom besides plays every bit of import function in the development and instruction of pre-school kids. Aim of Study Pre-school instruction is a really of import facet of kid ‘s development. Many people are going aware of its importance but there are still some people with the belief that it is no more than a revenue enhancement cozenage by the authorities. This research surveies the benefits pre-school instruction has on kids before they start traveling to kindergarten. Research Methodology Qualitative attack is used to analyze the effects and benefits of pre-school instruction. Case surveies, research documents and other literature are used. Main beginnings used are following: Books: Different books on the topic of preschool or early instruction are used to research the benefits and effects of preschool instruction. Journal Articles Articles for educational diaries are used in order to analyze old researches done on this topic. This is an of import beginning which provides researches different sentiments and instance surveies. Hence, ensuing in better analysis by sing the image from both sides Analysis of this information is done by comparing the literature reappraisal and different researches which cover several facets of the subject. By analysing these researches, decision has been given. Analysis Most of the research shows that for the societal, emotional and academic development of kids, it is really of import that the kids get preschool instruction. However there are besides statements that the preschool instruction by authorities is merely a scheme to incur revenue enhancements and fees. But, most parents and instructors agree that the preschool instruction plays a critical function in the personality development of the kids. In some states like England, it is compulsory for kids to go to pre-school and pre-kindergarten institutes because they believe that without this the kids will demo deficiency of communicating, linguistic communication and originative accomplishments. Parents besides play a really important function in the preschool instruction. Reading to the kids at an early age improves the reading ability of kids. If parents take their kids to topographic points like menagerie and museum, it enhances their ability to develop the cognition of physical existences in the universe. In order to accomplish the coveted consequences of preschool instruction, the plan needs to be carefully developed. The instructors have to be trained in such a manner that they can depute single attending to each kid. The plan should include ocular and audio acquisition techniques. In England, it is besides under treatment to get down preschool instruction for the two twelvemonth olds ‘ . This shows the importance of preschool instruction to a great extent. Environment of category room determines the capableness of the institute and staff. Learning environment should be developed. Extracurricular activities like music and physical instruction retains the involvement of kids, at this degree of preparation, kids ever learn more from paly as compared to strict academic course of study. Parents and community play equal function in the development of preschool preparation plan and the development of kids of that plan ( Persky A ; Golubchick, 1991 ) . Research shows that the kids who belong to underprivileged background acquire the greatest benefits from pre-school tarring. Children signifier upper and in-between category have the agencies to larn at place and visit topographic points which play every bit of import function as pre-school preparation centre. However, underprivileged kids do non acquire a opportunity to research their abilities in such a manner. Illiterate parents could besides be a hurdle in to the full developing the abilities of the kid. Therefore, the preschool preparation plans aid these kids to hold equal chance as any other kid in the community. These kids show great development when they join preschool preparation. this enables them to derive bravery and assurance and compete with the best of their abilities in the hereafter. Hence we can state that preschool instruction benefits every kid of the community. With an effectual plan, it can help the parents to develop the abilities and accomplishments of their kids. By making favourable environment for kids in a preschool category room, the hereafter academic life of these kids can be improved. Parents have to play an equal function with th preschools and back up the authorities to establish such plans. The success of preschool preparation is dependent on all the members of the community and disposal of preschools. Teachers need to be trained for better instruction of these kids. Decision Preschool instruction has a batch of benefits which plays a critical function in the life of kids. It non merely increases their academic accomplishments but besides enhances the societal and emotional properties. It is of import for kids to acquire preschool instruction so that they can vie in the of all time increasing competition. Parents and instructors both need to play their function in the development of a kid. At the age of three, it should be made compulsory for every kid to go to pre-school preparation. it will heighten their personality, societal interaction and emotional stableness. There are many factors that paly of import function in good pre-school trading such as trained staff, to the full equipped class-rooms and larning environment. The course of study of preschool preparation should include effectual course of study, tools and techniques of kindergarten, back uping activities like music and physical instruction and most significantly engagement of parents and comm unity. Attempts need to be made in order to extinguish the negative thought about preschool preparation. Training and consciousness of female parents can be really utile in order to set up a positive image. Families need to be guided by seminars or telecasting consciousness plans. There should be an extended run for the publicity of preschool instruction. Government need to take enterprise and set up high quality preschool developing institute to recover parent ‘s assurance. This should besides be made compulsory and free, if possible, for every kid ; because, healthy and intelligent kids will turn into a healthy and developed state. In order to develop a high quality preschool plan, attempts are required form the authorities, educational board, parents and community. All have to work together in order to give kids a better hereafter. This plan non merely develops the personality, it besides identifies if there are any disablements present in kids. Particularly, reading disablements can be caught at an early phase and can be treated. The kids form underprivileged background benefit the most form these plans. It provides a sound platform for them to develop their abilities at an early phase and non stand out as an outcaste. Effectiveness of such plans is more dependent child-centered and person-centered attack than any other method. Besides, preschools with high parental engagement, moderate strength of preparation, societal battle of kids and long continuances resulted in higher benefit in academic public presentation and class-room battle. How to cite The Benefits Of Having Children Attend Pre School Education Essay, Essay examples

Managing customers and markets

Abstract The report gives an analysis on the role of marketing information and research in analyzing Caffe Nero’s status within the market. The paper starts by introduction followed by the analysis of qualitative research and how it could be utilized for the benefit of the business; the focus is on the use of focus groups as well as in-depth interviews.Advertising We will write a custom report sample on Managing customers and markets specifically for you for only $16.05 $11/page Learn More Then there’s SWOT analysis for Cafà © Nero followed by conclusion then finally recommendation with justification on the appropriate strategies which should be adopted by Caffe Nero to ensure sustainability and growth. Introduction Caffe Nero’s intention within the food industry looks very attractive for competitive purposes. This is because they face low pressure from suppliers and moderate pressure from buyers. The food industry is highly competi tive with many substitutes available, this makes it essential for Caffe Nero to develop business and marketing strategies which will help them do well against pressures from the global forces and ultimately attract and retain consumers. Research undertaken using qualitative method has great influence on decision-making and designing of strategies. The level of competition within the market determines the development of products and services which would grant them competitive advantage. The high purchasing power of buyers determines the level of sales and ultimately the profits. It is essential for Caffe Nero to focus on consumer tastes and demands (Kotler et al, 2005). Qualitative Research Focus Groups Focus groups comprises of carefully selected group of individuals having relevant experience in a particular field. The experienced individuals are required to perform studies through their personal input and issues common to all. Focus groups are preferred in qualitative studies beca use of the in-depth values they add to research processes. Interactions amongst participants, sharing of own ideas leads to adequate exposure which ultimately enables development of new perspectives concerning specific issues (Parent et al., 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Questions answered by respondents are carefully crafted so that the study focuses on the common agenda hence allowing researcher to conceptualize the topic based on the consumer’s background (Ulwick, 2002, pp 91-97) and therefore there is an element of external control to these kinds of study. Focus groups are used before conducting in-depth interviews so as to help in stirring one another’s thinking. Within the groups they would hear different opinions or responses concerning topic in question hence enabling them think clearly along the same line. In-depth Interviews This is a type o f unstructured interview in which the researcher is allowed to ask specific questions to individuals concerning selected topics of research. It comes in as a critical tool used in research whenever individual opinions are required and not group opinions. In-depth interviews are conducted immediately after focus groups for the purposes of establishing individual responses which could not be shared publicly concerning consumer reactions. In-depth interviews are used for the purposes of helping in deep understanding of the social and physical settings of the environment where it is undertaken, the traditions, values, effects and roles practised by the respondents. Using in-depth interviews enables collection of sufficient and crucial data information that could not be otherwise shared within the various groups. This also helps in reinforcing trust between the interviewer and the interviewee and hence makes respondents be willing to contribute more and more (Whyte, 1982). In-depth inter views are used to help gain an understanding on how consumers respond and interpret their interactions based on the products, within their respective market environments. In-depth interviews are considered flexible and easy to understand since they are generally open-ended, neutral, sensitive and very clear to the respondent. The structure provided by the method allows for open conversations which help in providing detailed information about the interviewee’s general experiences and response towards Caffe Nero.Advertising We will write a custom report sample on Managing customers and markets specifically for you for only $16.05 $11/page Learn More One prerequisite for this study is formation of good rapport between researcher and respondents as it requires adequate time to execute. This type of research method is common where the researcher and the respondent share common knowledge concerning specific topics of discussion. In-depth interviews are time consuming; heavily qualitative in nature and therefore it is a requirement which requires highly trained professionals (Ulwick, 2002, pp 91-97) SWOT Analysis SWOT is the general internal analysis done to an organization which helps in evaluating Strengths, Weakness, Opportunities and Threats. This analysis is done with the aim of implementing future growth strategies. The analysis becomes appropriate when making critical decisions to business ventures based on both internal and external factors with the sole aim of maximizing on identified benefits for future sustainability. SWOT analysis of Caffe Nero being a Coffee restaurant is pegged on the general challenges faced within the market environment (Johnson and Sexty, 1989). Strengths Nero has considerable advantage in pricing its products as compared to other competitors within the coffee business. Its strategy of offering low prices in the market for coffee brands, resonates well within the market, for example the smallest q uantity of cappuccino costs on average  £ 2 at Starbucks,  £ 1.79 at Coffe costa and  £ 1.55 at Caffe Nero. Therefore Caffe Nero is cheaper by over 20% and over 15 % in pricing compared to Starbucks and Coffe Costa respectively identified as its immediate competitors. This strategy pays off in the long run as consumers tend to associate themselves with low prices (Mead, 2005). The enterprise seeks to diversify its products to the niche markets. For the purposes of adding onto the existing coffee brands, Caffe Nero indulges into offering fast foods synonymous to drinking coffee. These fast foods include; sandwich, cakes and crips. This has since proved of great benefit as revealed by 2007 company analysis which indicated that 35% of total sales at the Caffe were attributed to food sales while 65% attributed to coffee drinks.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The rationale to this is that by diversifying products to consumers, the business reduces risks associated with venturing in one brand of products and further offers an opportunity for additional revenue (Mead, 2005). Caffe Nero intelligently opted to renting business premises rather than buying those premises which were averagely costly. Renting is comparatively cheaper to acquisition and this provides an avenue where the business breaks even its operations within a short time, a factor responsible for quick profitability, hence creating avenues by significantly reducing costs of business set-up. Distinctive ways in selling products based on continental aspects has been associated with high customer turn-out. The organization offers its products to consumers in a relaxed environment and not the typical fast food environment of eating and drinking while standing as enshrined in American culture, and mostly practiced by major competitors. This in effect has brought relevance to consu mers who view themselves as part of the organization in valuation (Mead, 2005). Aggressiveness in sales promotion and retention of customers through loyalty cards proves workable. This strategy ensures that the business has substantial clientele within the market despite the intensive competition; this ensures that revenues are assured at certain benchmarks. It also acts as a form of advertising since loyal customers are offered discounts, a situation which prompts new customers to the business because of their sensitivity to consumer spending (Mead, 2005). Weakness Globalization of the coffee business is still at its lowest. Caffe Nero is capable of assimilating massive returns and achieving big economies of scale if it ventures to other markets besides the mother country. When coffee market is near saturation as the case in United Kingdom, for a business to remain relevant it has to explore untapped potential in different areas. Concentrating its businesses within mother country p roves disastrous in the long run as revealed by the ever increasing competition (Mead, 2005). At the heart of operation in London Caffe Nero is deficient of its own operating business premises. This is critical for the purposes of offering convenient services to customers. Consumers would prefer businesses which are located at convenient points, renting of spaces cannot be effective solution to this because there is big uncertainty on availability of appropriate premises. Opportunities Strong partnership with Royal bank of Scotland for financial provision gives a lee way towards expansion plans for the organization. The funding offered at negotiated interest rates, provides adequate time for the purposes of implementing payoff while at the same time minimizing the liability value of the company. With this the company is in robust position of venturing into new markets with acquisition of critical assets for the business. There is potential of accessing extra revenue with the intenti ons of globalizing the business. The company has identified the need of moving to various provinces away from the saturated London for the purpose of tapping into new businesses and secondly the company plans to go global by first exploring western European countries. Their reasoning is justified because these countries have similar culture in consumption of coffee which is very crucial for the expansion of the business (Kotler et al, 2005). Acquisition of other related businesses, by raising financial stakes in Republic Coffee to 10.7%, have made it clear their intention of buying out the business. This is critical to controlling market share and for the purposes of expanding strategies. If the process continues then Caffe Nero will use outlets previously used by their rivals to penetrate new markets easily, this strategy helps in further lowering the costs of transacting businesses. Threats Recent negative publicity surrounding the coffee drink and food industry provided an impedi ment towards realization of a continuous business trend. When reputation of an organization is dented there is general fear among its consumers that they will not get value for their money, moreover the food industry in which Caffe Nero operates is very sensitive whereby any bad impression created proves very costly to the business (Kotler et al, 2005). Security in the expansion endeavors is not guaranteed. Especially when the organization expands its operations to global scenes, some cultures work against ideologies of western culture as seen through frequent terrorist attacks to businesses linked to western world. Massive investment could be lost within a twinkle of an eye and therefore there is critical need of conducting adequate risk assessment for the new business. There is less attraction of potential customers in form of tourists due to effects of London bombing in 2005. This market niche has a big impact to the business as they provide premium revenue towards the organizati on’s finances. Whenever the number decreases due to security reasons then the organization is left with internal consumers who at times prove unreliable due to immense competition (Glass, 1991). Acquisition of rental premises proves to be in jeopardy. Increase in rental prices by 30% proves costly for the business, since continuation of renting new premises helps in curtailing expansion plan of reaching critical forms of revenues. The industry seems to achieve its end point within London which is the main base of operation due to small time players who happens to locate their business premises at convenient points for the benefit of consumers. This helps in creating stiff competition towards sales making the business unprofitable in the long run (Glass, 1991). PEST Analysis This is an analysis which seeks to measure market performance in relation to specific common businesses before any form of earnest marketing could begin. Pest deals with analysis of Politics, Economics, an d Socio-cultural and Technological aspects within the market in relation to a specific organization. These factors are considered critical when defining business continuity. The following presents PEST analysis for Caffe Nero organization located in London (Kotler et al, 2005). Political Analysis The country joined European Union in 1973, therefore its business ethics inclusive of tax, heavily relies upon the framework of European Union agreement. The critical aspect is that United Kingdom does not subscribe to the use of a single currency in the form of Euro. Businesses seeking to operate in the country therefore have to be content with the inconvenient processes of transacting business using local currency which presents higher exchange rate values (Lovelock et al, 1999). The country and its associated business worldwide are potential targets to terrorism. This emanates from political policies linking the country to countries which are on the fore front in fighting terrorism, invo lvement in Afghanistan war and London bombing of 2005 is evident associations. Economic Analysis United Kingdom has got per capital gross Domestic Product standing at $ 26,408 annually, this makes the country to be ranked the fifth economic power house globally with potential population of 60 million people. Gross Domestic Products amounts to over $1 trillion presenting big avenue towards expansion of businesses in terms of revenues. Growing at an average rate of 2% per annum the transactions in the economies are never affected by fluctuations in local demand, this means that most businesses thrive due to investment both in and out of the country (UK Statistics, 2007). Government reduced personal income tax from over 20% to 20% in the year 2007. This provided an incentive to consumers who by this effect now have more of expenditure power to the economy which is critical to business revenues. Business taxes were reduced by the same margin of to 28% in order to cater for more private investment within the economy. The effect of this was reduction in cost of operating business premises. Small inflation rates in the year 2007 sent satisfying signals that the country standard of living was high, and that generally, prices of basic commodities were under close supervision by the government (UK Statistics, 2007). Socio-Cultural Analysis A good percentage of the total work forces within the country are foreigners contributing to almost 8% of the immigration rate. This in effect implies that cost of labor is significantly affordable which translates to reduction in overhead expenses of conducting a business. Since 8% of the total populations are non-whites, there is considerable diversity of culture and religion. Most domineering religion is Christianity with scarcity of other religions including Protestants. With all these religion in diversity, the country stands strongly in business orientation as every aspect of the society is catered for (UK Statistics, 2007). Tec hnological Analysis The country is more advanced in technology within all spheres of economy. The only impediment is lack of enough personnel in technological field including engineers. High public debt and low public investment is a critical impediment as laid down policies does not perform much in outsourcing research and development programs. Generally, United Kingdom has economic factors which could hinder business investment within the country. Most critical is the non-flexibility in the use of currency in transacting businesses, secondly is the high costs on personal tax and lastly high taxes on business. These are few reasons amongst other factors which make global investment in United Kingdom as low and other countries preferred (Mead, 2005). Marketing Strategies The most appropriate marketing strategy for Caffe Nero is the adoption of a multi channel marketing strategy. This strategy focuses on reaching different segments of the society at appropriate time through a combina tion of different marketing principles. The justification to this multi-channel marketing is that the organization brand becomes installed within customer’s minds as much as they are always associated with it. Business today does not entirely focus on the brand but rather on customer satisfaction and customer care. As competition increases, and for transformation to be realized, there is apparent need in maintaining loyal customers for the purposes of building respectable market share (Aaronson, 2002). These consumers need to be recognized and appreciated so that they could be considered as part of the company’s success. Traditional marketing was done through limited electronic and print media; this evolved with the addition of electronic marketing like World Wide Web which simplified costs of advertising and helped in greater coverage hence reaching potential consumers. Study conducted in 2002 by Aaronson showed that response rates from consumers increases significant ly whenever business experiences improvement (Aaronson, 2002). Figure 1: Personalization effects on click through rates. Multi-channel marketing places strategies which incorporate synchronization of communication tools ensuring that consumers are always reminded of the organization’s products. Customers interacting with businesses over multiple channels are more loyal than customers who interact through single channels. Some key strategies for effective multi-channel marketing comprise of developing un-parallel response network. It is important that Caffe Nero develops a department in the marketing section endowed with responsibility on customer care. This section has to be managed by professionally trained experts so that quality services are ensured and never compromised (Parent et al, 2000). Personalization of communication; Caffe Nero could realize high potential of demand from consumers when they communicate on personal basis through modes like e-mails. Consumers could be informed of new range of available products and current offers available. This creates an impression which considers customer as one of the most valued asset within the business (Lovelock et al, 1999). Leveraging of more effective customer channel; marketing campaigns should be stressed towards channels that seem more effective and easy to interact with consumers. If for example web based advertising works out well for caffe Nero then more resources have to be dedicated to it because it would result into more demand and at the same time become cheaper in the long run. With its broad scope of operation, it is more appropriate for caffe Nero to use web based advertising for the purposes of fully supplementing print and electronic media marketing strategies (Lovelock et al, 1999). Conclusion The summary on SWOT analysis does indicate that despite strong growth indicators of Caffe Nero in the local UK market, the future is pegged towards globalization revealed through critical facto rs known as market saturation. The only concern is to implement effective strategies in penetrating foreign markets and security concerns due to global politics; on a global front the company faces an imminent increase in profitability. Recommendations The use of service providers within transition channels; businesses with considerable clientele might find it challenging using new technologies in marketing as this is not core part of their daily business. Business like Caffee Nero could outsource customer care services through dedicated information communication companies so that the company maintains effective touch with consumers. In their quest to expand globally and nationally the organization will have to interact with customers and intelligently shift them to channels which are convenient to both consumers and the business. Reference List Aaronson, J. 2002. Multi-Channel Marketing: Channibalism? Web. Glass, N., 1991. Pro-active management: How to improve your management Perfo rmance. East Brunswick, NJ: Nichols Publishing. Johnson, G. Sexty, R. 1989. Exploring Strategic Management. Scarborough, Ontario: Prentice Hall. Kotler, P., Armstrong, G., Saunders, J. Wong, V., 2005. Principles of Marketing. (4th European Edition). Pearson Education Ltd: Harlow. Lovelock, C., Vandermerwe, S. Lewis, B., 1999. Services Marketing: A European Perspective. London: Prentice hall. Mead, R., 2005. Cross Cultural Dimensions; International Management. Cambridge: Blackwell, pp 27-54. Parent, M., Gallupe, R. B., Salisbury, W. D., Handelman, J. M., 2000. Knowledge Creation in focus groups: Can group technologies help? Journal for Information Management, 38 (1), 4758. UK National Statistics, 2007. Economic statistics, Government report. Web. Ulwick, A. W., 2002. Turn Customer Input into Innovation. Harvard Business Review, 80 (1), 91-97. Whyte, W. F., 1982. Interviewing in field research. In: R. G. Burgess (Ed.), Field Research: A sourcebook and field manual. London; Cambri dge. This report on Managing customers and markets was written and submitted by user T1ffany to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.